Brand Merchandise · 2025
JustGo
A fleet, in uniform.
A cut-and-sew team jersey and a branded mailer for JustGo's #LANEFREEDOM run — drawn on paper, cut by machine, pressed into the fibre, boxed for the doorstep.
What we made
- Sublimated raglan jersey
- Technical performance knit
- Branded mailer box
- Packaging print
Every piece starts on paper. Panel lines, seam placement, the exact angle a logo sits across a shoulder — decided with a pencil before a single metre of fabric is committed.
Then the cutting table, where a plotted blade holds a tolerance no pair of scissors can. It is the unglamorous reason the hundredth jersey off the run is the same jersey as the first.
Colour goes in, not on. Sublimation fuses the print into the fibre itself, so it cannot crack or peel away the way a surface print eventually does.
And then the box — because the unboxing is the first time anyone actually touches the brand, and a good garment deserves better than a polybag.